Client: Icey Roongpiti, Founder & CEO of Starla Skin
Client of: Sadia Tariq
Project Description
I worked closely with Icey to craft a brand narrative that emphasized her vision of providing MedSpa-quality skincare for at-home use. We centered the story around Starla Skin’s flagship product, the STARLA 7-in-1 LED Light Therapy Mask, which offers various light therapies to address skin concerns such as wrinkles and acne. By focusing on Starla Skin’s mission of making professional-grade skincare both accessible and sustainable, we created a compelling narrative that resonated with busy, modern lifestyles.
In addition to showcasing the innovative technology behind Starla Skin, I emphasized Icey’s personal journey—her path from studying abroad to becoming a global beauty entrepreneur. Her dedication to empowering women through mentorship and accessible beauty solutions became a key element in the narrative.
Challenges and Approach
The challenge was to position Starla Skin as a leader in the competitive at-home beauty tech market. Through collaboration and research, I crafted a story that highlighted both the luxury and convenience of the STARLA 7-in-1 Mask. We ensured the brand’s broader mission of empowering women and championing sustainability was woven throughout the narrative.
Results
The narrative successfully established Starla Skin as a frontrunner in the at-home skincare industry. By focusing on innovation, accessibility, and female empowerment, we reinforced the brand’s connection with its audience and positioned Starla Skin as a leader in beauty tech.
Client Impact
- Enhanced Brand Visibility: The brand story reflected Starla Skin’s focus on cutting-edge beauty technology and accessibility, resonating with a global audience.
- Stronger Customer Engagement: The narrative helped build trust with consumers by showcasing Starla Skin’s commitment to providing professional-grade treatments at home.
- Leadership Recognition: Icey’s entrepreneurial journey and leadership were spotlighted, establishing her as a role model in the beauty tech space.
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