Client: Kathleen Hurley, Founder & CEO of Sage Inc.
Client of: Ayesha Karamat
Project Description
I worked closely with Kathleen to develop a brand story that underscored her 25+ years of experience in IT and business leadership. Together, we crafted a narrative that reflects Sage Inc.’s unique focus on providing tailored, high-quality technology services for SMBs—businesses often overlooked by larger providers.
By emphasizing the company’s expertise in cybersecurity, AI solutions, and risk management, I positioned Sage Inc. as a trusted partner for small businesses in need of scalable and accessible tech solutions. Additionally, I showcased Kathleen’s leadership in advocating for women in technology and her commitment to fostering diversity in the industry.
Challenges and Approach
Sage Inc. operates in a highly competitive market, so my approach was to focus on the company’s strengths, both in its technology solutions and its customer-centric approach. By framing the company’s story around its community impact and partnerships, I was able to highlight how Sage Inc. goes beyond just providing tech services, showing its commitment to diversity and innovation in the tech world.
Through collaborative efforts, we created a brand narrative that not only told the company’s story but also underscored Kathleen’s advocacy for women in technology and her role in empowering the next generation of tech leaders.
Results
The brand story we developed for Sage Inc. helped elevate the company’s presence in the tech industry. By focusing on Sage Inc.’s leadership in delivering AI-driven and cybersecurity solutions, we connected the company with its target audience of SMBs looking for accessible, reliable technology. The crafted narrative also emphasized Kathleen’s visionary leadership, helping the company stand out in a crowded market.
Client Impact
- Strengthened Brand Identity: Sage Inc. now has a clear, compelling story that resonates with SMBs, positioning the company as a trusted tech partner.
- Increased Visibility: The crafted brand narrative increased the company’s visibility in the tech market, particularly among SMBs.
- Recognition of Leadership: Kathleen’s leadership and Sage Inc.’s commitment to diversity were highlighted, strengthening the company’s reputation within the tech community.
