Client: Nikki Nagy & Zack Bishop, Founders of Las Olas Luxury Living
Client of: Sadia Tariq
Project Description
Working closely with Nikki and Zack, I developed a brand narrative that told the story of their journey from being frustrated with existing poolside furniture to creating their own solution. We highlighted their commitment to designing durable, stylish, and affordable furniture that turns backyards into luxurious retreats. By focusing on their combined expertise—Nikki’s marketing skills and Zack’s precision in manufacturing—we showcased how Las Olas Luxury Living was built from the ground up with a mission to provide American-made luxury loungers.
Through our storytelling efforts, I emphasized the technical innovation behind the Las Olas Lounger, as well as the brand’s broader vision of making outdoor luxury accessible to everyone. The narrative not only reflected the quality of their product but also their passion for creating an elevated outdoor experience for homeowners.
Challenges and Approach
The challenge was to position Las Olas Luxury Living in the competitive outdoor furniture market by focusing on the brand’s unique combination of high-quality design and affordability. I worked closely with Nikki and Zack to build a content strategy that emphasized the technical aspects of the Las Olas Lounger while also reflecting their vision and passion for luxurious, sustainable outdoor living.
Results
The narrative we crafted helped bring Las Olas Luxury Living’s story to life, boosting the brand’s recognition in the outdoor furniture market. By highlighting the founders’ leadership, innovative designs, and commitment to accessible luxury, we strengthened the brand’s position as a go-to choice for those looking to elevate their outdoor spaces.
Client Impact:
- Increased Brand Recognition: The storytelling strategy helped Las Olas Luxury Living gain significant traction in the competitive outdoor furniture market.
- Enhanced Customer Engagement: By showcasing the value of the Las Olas Lounger, we attracted a wide audience interested in luxury, durability, and affordability.
- Strengthened Market Position: The narrative emphasized Nikki and Zack’s leadership in outdoor design, positioning their brand as a leader in poolside and patio furniture.
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