Client: Yara Abaza, Founder & CEO of YA Graphix
Client of: Tuba Tufail
Project Description
I worked closely with Yara to develop a narrative that emphasized YA Graphix’s unique approach to marketing. By using advanced neurotechnologies such as EEGs, Eye Tracking, and Implicit Association Tests (IATs), YA Graphix reveals the hidden drivers of consumer behavior, allowing brands to forge more meaningful connections with their audiences.
We focused on Yara’s journey as an interdisciplinary designer and neuromarketer, highlighting her expertise in blending creativity, technology, and psychology. Yara’s passion for customer-centric innovation and her ability to turn vision into reality formed the backbone of the narrative, showcasing how YA Graphix is setting a new standard in the marketing industry.
Challenges and Approach
The challenge was to position YA Graphix as a leader in the neuromarketing space, an emerging field that bridges neuroscience and marketing. I worked with Yara to tell the story of her journey, the early challenges she faced, and the breakthroughs that set her company apart from competitors relying on traditional AI-powered marketing strategies.
By focusing on YA Graphix’s mission of using neuroscience to create deeper connections between brands and consumers, we crafted a narrative that underscored Yara’s leadership and innovative approach to marketing.
Results
The feature successfully positioned YA Graphix as a pioneer in neuromarketing, helping the brand gain recognition for its groundbreaking work. By showcasing Yara’s journey and her company’s unique use of neurotechnologies, we reinforced its position as a leader in the marketing world.
Client Impact:
- Enhanced Brand Visibility: The story elevated YA Graphix’s profile, highlighting its innovative use of neuroscience to reshape marketing strategies.
- Increased Customer Engagement: By focusing on the value of neuromarketing, we helped YA Graphix connect more deeply with its target audience.
- Leadership Recognition: Yara Abaza’s role as a leader in neuromarketing was emphasized, solidifying her position as a visionary entrepreneur in the field.
