Client: Sarah Yeary, Founder & CEO of Titanium22 | Co-Founder of BAD* Human
Project Lead: Tahira Zahid, Senior Contributor at PR Words
Services Provided: Brand Storytelling | Content Strategy | Biography Writing
Project Description
Together, we developed a compelling narrative that integrated Sarah’s 14+ years of expertise in branding, design, and digital marketing. We positioned her as a key industry leader, highlighting her innovative strategies and leadership within both Titanium22 and BAD Human. The biography also captured her achievements, including her participation in the LinkedIn Creator Manager Programme, which added an additional layer of credibility to her already impressive portfolio.
Results
The collaboration proved to be highly successful. The biography was published on Executives Diary Magazine and shared on multiple platforms, garnering hundreds of reactions and comments from industry peers, professionals, and her wider network. The response was overwhelmingly positive, with Sarah receiving recognition for her leadership and contributions to digital marketing and community-building. The biography not only enhanced her personal brand but also expanded her reach, reinforcing her position as a thought leader and mentor in her industry.
By showcasing Sarah’s leadership and the impact of her work, we were able to connect her story to a larger audience dedicated to driving change and innovation in both marketing and workplace culture.
Client Impact:
- Increased Engagement: Sarah’s biography received hundreds of reactions and comments, significantly boosting her visibility and reach within the industry.
- Strengthened Personal Brand: The narrative reinforced Sarah’s role as a visionary leader, enhancing her reputation and credibility in digital marketing and branding.
- Broader Influence: By spotlighting her co-founding role in BAD Human, the biography furthered her commitment to fostering positive workplace environments and connected her with a larger audience aligned with her mission.
