Client: Will Crosthwait, Founder of Find Me Sales
Client of: Laiba Karamat
Project Description
I worked closely with Will to create a brand story that emphasized Find Me Sales’ unique value proposition—offering intuitive and easy-to-use tools for streamlining sales management. We highlighted the company’s innovative product suite, which includes Leadsearch, a powerful CRM system, and advanced email campaign tools designed specifically to simplify sales processes for SMBs.
Through this storytelling effort, I captured Will’s leadership and his vision of leveraging AI and technology to level the playing field for businesses. We positioned Find Me Sales as a trusted partner for SMBs looking to scale their operations, showing how the company’s solutions are both practical and accessible.
Challenges and Approach
The challenge was to position Find Me Sales in the highly competitive B2B sales automation market. To do so, I focused on their innovative offerings and their strategic collaborations with industry leaders such as the Google Startup Program and AWS Activate. Additionally, I highlighted the company’s commitment to data security and compliance with GDPR standards, ensuring that potential customers understood the brand’s dedication to ethical practices.
Results
The narrative successfully positioned Find Me Sales as a leader in the sales automation space, elevating their brand recognition. By focusing on their innovative product offerings, strong leadership, and dedication to continuous innovation, we strengthened the company’s market position as the go-to solution for SMBs looking to enhance their sales processes.
Client Impact:
- Strengthened Market Position: Find Me Sales is now recognized as a leader in providing accessible sales automation tools for SMBs.
- Increased Customer Engagement: By showcasing their unique value proposition, we helped Find Me Sales connect more deeply with their target audience.
- Leadership Recognition: Will Crosthwait’s role as a visionary in tech innovation was emphasized, solidifying his leadership in the sales automation industry.
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